OnlyFans is home to over 320 million user accounts and 3.6 million creators, making it one of the biggest platforms in the creator economy. This breakdown looks at how the platform works, who uses it, and how money flows between fans and creators.
Growth has slowed to 4.9% a year, even though the site handled more than $6.6 billion in transactions. The platform still holds a strong 88:1 fan-to-creator ratio, and while adult content remains common, more creators are branching into other topics. This overview shares the key numbers and trends shaping OnlyFans in 2025.
The Current Number Of OnlyFans Accounts In 2025
As of April 2025, OnlyFans hosts approximately 320 million registered user accounts worldwide, marking a 4.9% increase from the 305 million accounts reported in November 2023. This represents a slowing growth curve compared to previous years.
Breaking down these 320 million accounts:
- 3.6 million active creator accounts (1.13% of all accounts)
- 316.4 million fan accounts (98.87% of all accounts)
- Fan-to-creator ratio: 88:1 (significantly higher than the 74:1 ratio reported in 2023)
Approximately 271 million (84.7%) of these accounts have been active within the past 90 days, indicating strong user retention despite increasing competition from other OnlyFans alternatives in the subscription content space.
OnlyFans User Growth Timeline: Detailed Analysis
The platform’s growth trajectory reveals interesting patterns:
| Year | Total Users | Creator Accounts | Annual Growth Rate | Fan-to-Creator Ratio |
|---|---|---|---|---|
| 2019 | 13,500,000 | 348,000 | 1,250% | 39:1 |
| 2020 | 82,300,000 | 1,618,000 | 509.6% | 51:1 |
| 2021 | 187,973,000 | 2,161,000 | 128.4% | 87:1 |
| 2022 | 238,845,000 | 3,182,000 | 27.1% | 75:1 |
| 2023 | 305,066,000 | 4,118,000 | 27.7% | 74:1 |
| 2025 | 320,000,000 | 3,600,000 | 2.4% (avg quarterly) | 88:1 |
Source: Statista
This data illustrates the platform’s explosive growth, particularly during the COVID-19 pandemic when many people sought alternative income sources through digital platforms.
The pandemic period (2020-2021) triggered unprecedented growth, with creator growth peaking in 2023 before slightly declining in 2025. The widening fan-to-creator ratio suggests market saturation among creators.
User Verification And Content Moderation
Not everyone who applies to become a creator on OnlyFans gets approved. The platform maintains strict verification processes to ensure compliance with its terms of service.
| Period | Applications Submitted | Applications Approved | Approval Rate | Accounts Deleted |
|---|---|---|---|---|
| Jan 2025 | 214,132 | 73,971 | 34.5% | 29,842 |
| Feb 2025 | 179,522 | 64,411 | 35.9% | 31,204 |
| Mar 2025 | 197,504 | 62,645 | 31.7% | 32,518 |
Source: Statista
Reasons for application rejection include:
- Incomplete identity verification (41%)
- Suspicious banking information (27%)
- Previous violations on other accounts (18%)
- Suspected underage applicants (9%)
- Other policy conflicts (5%)
This rigorous verification process has helped OnlyFans maintain its legitimacy despite controversies, helping answer questions about whether OnlyFans is illegal in various jurisdictions.
Granular User Demographics Analysis
OnlyFans users span a wide range of ages, locations, and interests. This section breaks down who’s actually using the platform in 2025 and how those demographics have shifted over time.
Gender Distribution and Engagement Patterns
The platform shows significant gender disparities that influence content creation and consumption:
User Accounts:
- 78.9% male
- 21.1% female
- Average weekly login frequency: 4.3 times for male users, 2.1 times for female users
Creator Accounts:
- 84% female (3.02 million)
- 14% male (504,000)
- 2% non-binary/other (72,000)
Creator Engagement Metrics:
- Female creators: Average 7 posts weekly, 3.2 hours spent on platform daily
- Male creators: Average 5 posts weekly, 2.6 hours spent on platform daily
- Non-binary creators: Average 8 posts weekly, 3.8 hours spent on platform daily
This creates an interesting dynamic where most content consumers are male, while content producers are predominantly female.
The inverse relationship between content creators and consumers creates a unique marketplace dynamic where OnlyFans payouts favor creators who understand male subscriber preferences.
Age Distribution With Spending Analysis
OnlyFans users span various age groups with distinct spending behaviors:
| Age Group | Percentage of Users | Average Monthly Spend of Users | Percentage of Creators | Average Monthly Earnings of Creators |
|---|---|---|---|---|
| 18-24 | 25.54% | $13.40 | 42.8% | $127 |
| 25-34 | 35.78% | $28.60 | 31.5% | $203 |
| 35-44 | 17.95% | $42.30 | 15.2% | $246 |
| 45-54 | 9.57% | $51.20 | 6.8% | $278 |
| 55-64 | 6.45% | $47.60 | 2.7% | $195 |
| 65+ | 4.72% | $39.80 | 1.0% | $162 |
Source: Statista
This data reveals that while creators skew younger, older subscribers tend to spend more per account, creating opportunities for creators targeting mature audiences.
Geographic Distribution And Market Penetration
The United States dominates OnlyFans usage with over 48% of total traffic. The global distribution of OnlyFans accounts reveals varying levels of market penetration:
Top 10 Countries by Number of Accounts:
| Country | Total Accounts | Creator Accounts | Fan Accounts |
|---|---|---|---|
| United States | 147.2M | 1.1M | 146.1M |
| United Kingdom | 22.4M | 280K | 22.12M |
| Canada | 17.6M | 175K | 17.43M |
| Australia | 14.1M | 140K | 13.96M |
| Germany | 10.6M | 105K | 10.50M |
| Brazil | 13.4M | 105K | 13.30M |
| France | 7.4M | 70K | 7.33M |
| Mexico | 8.3M | 70K | 8.23M |
| Spain | 7.2M | 70K | 7.13M |
| Italy | 7.0M | 70K | 6.93M |
Source: UpMarket
Within the U.S., California, Florida, and Texas account for nearly 29% of all American OnlyFans creators. This international presence explains why many users are interested in whether OnlyFans has an app for easier mobile access across diverse markets.
Platform Traffic Analysis And User Behavior
The platform generates immense traffic with distinctive engagement patterns:
- Monthly visits: 252.9 million globally (2025)
- Average visit duration: 4 minutes 29 seconds
- Pages per visit: 5.52
- Bounce rate: 43.22%
Average session duration by content type:
- Adult content: 6 minutes 12 seconds
- Fitness content: 3 minutes 47 seconds
- Cooking content: 2 minutes 33 seconds
- Gaming content: 5 minutes 24 seconds
Traffic sources:
- Direct navigation: 55.39%
- Referrals: 18.27%
- Search engines: 12.04%
- Social media: 13.95%
- Twitter/X: 63.74% of social traffic
- Reddit: 14.47% of social traffic
- Instagram: 11.48% of social traffic
- TikTok: 8.44% of social traffic
- Others: 1.87% of social traffic
Device usage by account type:
- All users: 84% mobile, 16% desktop
- Creators: 52% mobile, 48% desktop (suggesting content creation occurs more often on computers)
- Fans: 89% mobile, 11% desktop
These metrics highlight the importance of mobile optimization for content creators despite the lack of an official app.
Creator Earnings And Revenue Distribution
The platform’s financial data reveals fascinating patterns about how many OnlyFans accounts translate to revenue:
- Median monthly earnings: $180 per month
- Average monthly earnings: $2,427 (skewed by top earners)
- Earnings distribution:
- Top 0.1% of creators (3,600): >$100,000/month
- Top 1% of creators (36,000): >$7,500/month
- Top 10% of creators (360,000): >$1,200/month
- Bottom 50% of creators (1.8M): <$145/month
Source: UpMarket
According to OnlyFans statistics, the top 1% of creators earn 33% of the platform’s total revenue, while the top 10% earn 73%. When comparing platforms like Fansly vs OnlyFans, OnlyFans creators typically earn 30-40% more due to the larger user base, though Fansly offers better discovery features for new creators.
Subscription Economics
Analysis of subscription patterns reveals important trends for potential creators:
- Average subscription price: $7.20/month
- Price distribution:
- $4.99 (minimum): 31% of creators
- $5.00-$9.99: 42% of creators
- $10.00-$19.99: 19% of creators
- $20.00-$49.99 (maximum): 8% of creators
- Subscriber retention:
- Average subscription duration: 3.2 months
- Renewal rate: 41% after first month
- Lifetime value of average subscriber: $23.04
- Revenue sources for creators:
- Subscription fees: 62% of revenue
- Pay-per-view messages: 18% of revenue
- Tips: 14% of revenue
- Custom content: 6% of revenue
On average, an OnlyFans fan subscribes to 2.3 creator accounts at any given time, though “super fans” (top 5% of spenders) follow an average of 8.7 creators. These metrics demonstrate why many creators offer multiple revenue streams rather than relying solely on subscription income.
OnlyFans Company Performance
The platform’s financial performance continues to impress with strong year-over-year growth:
| Financial Metric | 2021 | 2022 | 2023 | YoY Growth (2022-2023) |
|---|---|---|---|---|
| Gross Site Volume | $4.80B | $5.55B | $6.63B | 19.5% |
| Revenue | $932M | $1.09B | $1.31B | 19.9% |
| Operating Profit | $433M | $533M | $649M | 21.8% |
| Profit Before Tax | $433M | $525M | $658M | 25.3% |
| Creator Earnings | $3.86B | $4.46B | $5.32B | 19.3% |
Sources: Mashable | UpMarket
With OnlyFans taking a 20% commission from all creator earnings, the company has built a highly profitable business model without external investment. The platform’s owner, Leonid Radvinsky, received $631 million in dividends in 2025 alone, highlighting the immense profitability of the operation.
Content Analysis: What Users Create And Consume
The platform hosts diverse content categories that extend beyond its adult content reputation:
| Content Category | % of Total Content | Average Subscription Price | Creator Gender Ratio (F) |
|---|---|---|---|
| Adult content | 71.3% | $9.40 | 82:18 |
| Fitness & wellness | 8.6% | $15.20 | 68:32 |
| Modeling & Fashion | 7.2% | $8.30 | 94:6 |
| Gaming & Streaming | 4.5% | $5.90 | 34:66 |
| Music & performance | 3.8% | $6.20 | 41:59 |
| Cooking & food | 2.2% | $7.10 | 58:42 |
| Other niches | 2.4% | $11.40 | 52:48 |
Source: Statista
As of March 2025, OnlyFans reported approximately 51.4 million pieces of posted content, a significant increase from the previous months. This diversity explains why OnlyFans continues to grow despite content restrictions implemented in 2021.
Factors Driving OnlyFans Account Growth
Several key factors continue to fuel the growth in OnlyFans accounts:
- COVID-19 impact: The pandemic accelerated digital content consumption and alternative income pursuits
- Mainstream acceptance: Celebrity adoption has helped normalize the platform
- Financial opportunity: The prospect of significant earnings attracts new creators daily
- Low barriers to entry: A Simple account creation process for fans
- Direct creator-fan interaction: Personalized engagement unavailable on traditional platforms
Regional Trends And Cultural Impacts
Analysis of OnlyFans usage by region reveals fascinating socioeconomic patterns:
| Region | % of Global Users | Creator Income Ratio to Regional GDP/Capita | Regulatory Climate |
|---|---|---|---|
| North America | 51.4% | 0.62x | Permissive |
| Western Europe | 18.7% | 0.47x | Mixed |
| Latin America | 12.3% | 3.21x | Largely permissive |
| Oceania | 5.6% | 0.51x | Permissive |
| Eastern Europe | 4.8% | 2.14x | Increasingly restrictive |
| Asia | 4.2% | 4.63x | Mostly restrictive |
| Middle East & Africa | 3.0% | 6.24x | Highly restrictive |
Sources: Statista | UpMarket
These disparities help explain why OnlyFans creator density correlates with economic opportunity – in regions with lower GDP per capita, the potential earnings make content creation particularly attractive despite cultural or legal restrictions.
Challenges in User Retention
While OnlyFans continues to grow its user base, not all accounts remain active:
- Creator retention: Many creators struggle to maintain consistent income
- Subscription fatigue: Fans often subscribe temporarily or to specific creators
- Platform competition: New platforms emerging in the subscription content space
- Payment processing: Some users encounter difficulties with payment methods
The monthly churn rate for fan accounts is approximately 18%, while creator accounts have a 5.3% monthly abandonment rate.
Future Projections For OnlyFans Accounts
Based on current growth trends and comprehensive analysis, industry analysts project:
- User base by end of 2025: 346 million accounts (8.1% annual growth)
- Creator accounts by end of 2025: 3.9 million (8.3% growth from current numbers)
- Market saturation point: Estimated at 450-500 million users by 2027
- Regional growth hotspots: Southeast Asia (43% projected growth) and Latin America (31% projected growth)
The future of OnlyFans will likely include:
- Increased content diversification as the platform attempts to broaden beyond adult content
- Enhanced creator tools to improve retention and competitiveness against newer platforms
- Expansion of payment options, including cryptocurrency, to serve unbanked populations
- More sophisticated algorithms for content discovery to improve fan retention
Conclusion
With approximately 320 million user accounts and 3.6 million creators as of 2025, OnlyFans has established itself as a dominant force in the creator economy. The platform’s continued growth demonstrates the shifting landscape of content consumption and creation in the digital age.
Understanding these numbers provides valuable context about the platform’s scale and potential for those considering joining as fans or creators. The significant user base represents both opportunity and competition for aspiring creators.
As OnlyFans continues to evolve, the number of accounts will likely continue growing, though at a more moderate pace than during its explosive pandemic-era expansion.
FAQs
Approximately 200,000-250,000 new accounts are created monthly, with 36% of creator applications being approved.
About 15-20% of registered accounts show daily activity.
Most users maintain a single account, though approximately 5% operate multiple accounts for different content interests.
The average subscription price is $7.20 per month, with creators keeping $5.76 after the platform’s 20% commission.
Approximately 380,000 accounts were deactivated in 2024, either by users themselves or due to platform policy violations.
Mike Harris is the visionary behind OGFap.pro, a platform dedicated to helping creators and fans navigate the world of OnlyFans and similar platforms. With a passion for content creation and digital entrepreneurship, Mike shares valuable insights, comparisons, and guides to empower creators worldwide.